Friday, 19 August 2011
That's Business: Digital content specialist helps PR professionals ...
That's Business: Digital content specialist helps PR professionals ...: PR professionals are increasingly aiming to reach beyond their traditional audience in the media, interacting directly with consumers and...
Thursday, 18 August 2011
Npower teams up with Sky Sports to launch ad-funded TV show
Npower's new three part ad-funded TV series, 'What’s Your Goal', is set to launch on Sky Sports on Thursday 25th August - the culmination of npower's successful 2011 campaign of the same name.
The series captures the moments that six children from around the UK discover they are handpicked as winners of the npower What's Your Goal competition, to be mentored by some of the brightest and best in the football industry.
Viewers will follow the journeys of the young winners as they work side-by-side with their mentors, getting their hands dirty and mucking in with the professionals before being set a challenge relating to the day-to-day workings of the role.
Npower's 'What’s Your Goal' is a football-based initiative launched as part of npower's title sponsorship of the npower Football League. It was designed to inspire young people aged 12-16 to think about their future careers by showcasing the different roles available behind the scenes of football clubs up and down the UK.
Sky currently holds the broadcasting rights for the npower Football League and teamed up with npower, commissioning production company North One to capture the action. The shows are voiced by Sky presenter Ben Shepherd, who also features in the final episode which airs in September.
Along with Sky Sports presenter Dave Jones and long time Sky Sports TV producer Billy McGinty, the 'What's Your Goal' winners also spend time with Ipswich Town's business manager, an Action Images sports photographer and one of the npower Football League's most senior female referees, Sasa Ihringova.
QPR's manager, Neil Warnock also features in the series to mentor a young QPR fan who joins him and his team amidst talk of possible point deductions by the FA, when the future of QPR's promotion into the Premier League looked uncertain.
Clare McDougall, npower's head of education and community, said: "What's Your Goal offered young people fantastic one-in-a-lifetime experiences that allowed them to get stuck in with the professionals and learn the ropes first hand, so we weren’t surprised by the overwhelming response we got from parents and their children across the UK.
"As not everyone could win the mentoring days, we worked with schools and parents to offer lesson plans and content that was designed to educate youngsters about the endless possibilities in the football industry, inspiring them to think about their future careers by looking at what they enjoy and thinking about potential opportunities.
"The TV show will help to spread npower’s What’s Your Goal message even further and we look forward to seeing npower's 'What’s Your Goal' winners as they make their TV debuts on screen, showing the world how ambitious and talented our teenagers are and hopefully encouraging others to start thinking about what their goal is."
The series captures the moments that six children from around the UK discover they are handpicked as winners of the npower What's Your Goal competition, to be mentored by some of the brightest and best in the football industry.
Viewers will follow the journeys of the young winners as they work side-by-side with their mentors, getting their hands dirty and mucking in with the professionals before being set a challenge relating to the day-to-day workings of the role.
Npower's 'What’s Your Goal' is a football-based initiative launched as part of npower's title sponsorship of the npower Football League. It was designed to inspire young people aged 12-16 to think about their future careers by showcasing the different roles available behind the scenes of football clubs up and down the UK.
Sky currently holds the broadcasting rights for the npower Football League and teamed up with npower, commissioning production company North One to capture the action. The shows are voiced by Sky presenter Ben Shepherd, who also features in the final episode which airs in September.
Along with Sky Sports presenter Dave Jones and long time Sky Sports TV producer Billy McGinty, the 'What's Your Goal' winners also spend time with Ipswich Town's business manager, an Action Images sports photographer and one of the npower Football League's most senior female referees, Sasa Ihringova.
QPR's manager, Neil Warnock also features in the series to mentor a young QPR fan who joins him and his team amidst talk of possible point deductions by the FA, when the future of QPR's promotion into the Premier League looked uncertain.
Clare McDougall, npower's head of education and community, said: "What's Your Goal offered young people fantastic one-in-a-lifetime experiences that allowed them to get stuck in with the professionals and learn the ropes first hand, so we weren’t surprised by the overwhelming response we got from parents and their children across the UK.
"As not everyone could win the mentoring days, we worked with schools and parents to offer lesson plans and content that was designed to educate youngsters about the endless possibilities in the football industry, inspiring them to think about their future careers by looking at what they enjoy and thinking about potential opportunities.
"The TV show will help to spread npower’s What’s Your Goal message even further and we look forward to seeing npower's 'What’s Your Goal' winners as they make their TV debuts on screen, showing the world how ambitious and talented our teenagers are and hopefully encouraging others to start thinking about what their goal is."
Tuesday, 9 August 2011
That's Health: Jo Brand works with Macmillan Cancer Support
That's Health: Jo Brand works with Macmillan Cancer Support: "Jo Brand has joined forces with her co-star Joanna Scanlan and director Peter Capaldi, for a brand new comedy film (54 seconds) to launch Ma..."
Tuesday, 14 June 2011
That's Green: The National Trust announces live foaling at MyFar...
That's Green: The National Trust announces live foaling at MyFar...: "The National Trust has revealed it will be broadcasting the birth of a foal live over the internet as part of its MyFarm experiment. Queen..."
Take to the skies with in 3D
Take to the skies without having to move from your sofa with Britain & Ireland from the Sky 3D, airing on Sky 3D (channel 217). While viewers soar high above the landscape of the British and ‘Emerald’ Isles, iconic British and Irish personalities including James Nesbitt, Alison Steadman, Ashley Jensen, and Michael Sheen narrate, sharing their own personal stories about places featured in the show. Other narrators include Frank Carson, Roger McGough, and Stuart Hall and British Soldier Ben McBean who lost an arm and a leg in Afghanistan.
In the eight-part series, produced by Bigger Pictures for Sky 3D, for the first time in 3D viewers will fly between five and 5000 feet above the ground, taking in breath-taking views. The show takes viewers on a unique birds-eye view experience, tracking over the constantly changing landscape, hovering above incredible monuments, spying on historic cities, and surveying the population, allowing the audience to glimpse their homeland as they have never seen it before.
Each episode is packed with diverse sequences with stories that evoke the past, inspire affection for the beauty of British and Irish landscapes, or stir the emotions. Whispering into viewers’ ears are familiar voices, providing a personal and emotional insight into the places we see, giving us a fresh perspective, or entertaining insight on the landscape and its inhabitants.
The show was shot across the seasons and captures not only the magnificence of London and other major cities, but extends right to the very edges of Britain and Ireland including Cornwall, Ben Bulben (Ireland), Rathlin Island (Northern Ireland), Portmeirion (Wales) and Loch Alsh (Scotland).
John Cassy, Sky 3D’s Channel Director says: “From the moment Britain and Ireland from The sky 3D starts, the breathtaking bird’s-eye views capture your attention. For the first time 3D viewers can see the landscapes of these beautiful islands from a unique aerial perspective, and learn of previously untold personal stories from stars such as James Nesbitt and Alison Steadman in this brand new eight-part series.”
Britain and Ireland from the sky will be screened on Sky 3D from 22:00.
In the eight-part series, produced by Bigger Pictures for Sky 3D, for the first time in 3D viewers will fly between five and 5000 feet above the ground, taking in breath-taking views. The show takes viewers on a unique birds-eye view experience, tracking over the constantly changing landscape, hovering above incredible monuments, spying on historic cities, and surveying the population, allowing the audience to glimpse their homeland as they have never seen it before.
Each episode is packed with diverse sequences with stories that evoke the past, inspire affection for the beauty of British and Irish landscapes, or stir the emotions. Whispering into viewers’ ears are familiar voices, providing a personal and emotional insight into the places we see, giving us a fresh perspective, or entertaining insight on the landscape and its inhabitants.
The show was shot across the seasons and captures not only the magnificence of London and other major cities, but extends right to the very edges of Britain and Ireland including Cornwall, Ben Bulben (Ireland), Rathlin Island (Northern Ireland), Portmeirion (Wales) and Loch Alsh (Scotland).
John Cassy, Sky 3D’s Channel Director says: “From the moment Britain and Ireland from The sky 3D starts, the breathtaking bird’s-eye views capture your attention. For the first time 3D viewers can see the landscapes of these beautiful islands from a unique aerial perspective, and learn of previously untold personal stories from stars such as James Nesbitt and Alison Steadman in this brand new eight-part series.”
Britain and Ireland from the sky will be screened on Sky 3D from 22:00.
Friday, 10 June 2011
Sunday, 3 April 2011
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