Journalist and broadcaster Kelvin MacKenzie is to take to the VisionIPTV stand at this year’s MIPCOM, the world's entertainment content market show in Cannes, France, to present the launch of Sports Tonight Live, a new channel delivered via the internet on the FreeviewHD platform.
Fronted by Mike Parry, formerly of TalkSport Radio, and comedian Ian Stone, Sports Tonight Live will be the first channel in the UK to be available on the FreeviewHD platform with content delivered via broadband over the internet via an HD set top box. This enables the programmers to develop a cost effective channel with a potential reach of more than 5 million households this year, and gain total penetration to 26 million UK households by 2015.
Sports Tonight Live is the first English language channel to use VisionIPTV’s studio production and internet broadcast playout services to deliver ground breaking entertainment via the FreeviewHD EPG on channel 112.
John Mills, CEO of Vision IPTV, said: “Kelvin MacKenzie has built a reputation as a broadcaster who likes to tear down barriers, and do things his way. The capability to deliver interactive internet broadcast content, via FreeviewHD, into the living room gives broadcasters such as Kelvin the ability to deliver unique programming and new television experiences to the audience. We are very pleased to be able to host Kelvin at MIPCOM and look forward to hearing more about his vision for the future of sports broadcasting.”
The show’s format encourages live debate from viewers who contact the show via Skype video-call or Twitter. The digital interactivity can also be extended by the two way nature of the internet broadcast, providing the show’s producers with the capability to poll the audience live for instant reaction from where it counts, the fans sat in front of the TV with their remote.
Kelvin MacKenzie will appear on the Vision IPTV stand (G3.20) on the afternoon of Wednesday 5th October at MIPCOM, Cannes, France.
Visit www.visionip.tv/ip-broadcasting-on-freeview-uk.html for more information.
Showing posts with label sports. Show all posts
Showing posts with label sports. Show all posts
Thursday, 29 September 2011
Thursday, 18 August 2011
Npower teams up with Sky Sports to launch ad-funded TV show
Npower's new three part ad-funded TV series, 'What’s Your Goal', is set to launch on Sky Sports on Thursday 25th August - the culmination of npower's successful 2011 campaign of the same name.
The series captures the moments that six children from around the UK discover they are handpicked as winners of the npower What's Your Goal competition, to be mentored by some of the brightest and best in the football industry.
Viewers will follow the journeys of the young winners as they work side-by-side with their mentors, getting their hands dirty and mucking in with the professionals before being set a challenge relating to the day-to-day workings of the role.
Npower's 'What’s Your Goal' is a football-based initiative launched as part of npower's title sponsorship of the npower Football League. It was designed to inspire young people aged 12-16 to think about their future careers by showcasing the different roles available behind the scenes of football clubs up and down the UK.
Sky currently holds the broadcasting rights for the npower Football League and teamed up with npower, commissioning production company North One to capture the action. The shows are voiced by Sky presenter Ben Shepherd, who also features in the final episode which airs in September.
Along with Sky Sports presenter Dave Jones and long time Sky Sports TV producer Billy McGinty, the 'What's Your Goal' winners also spend time with Ipswich Town's business manager, an Action Images sports photographer and one of the npower Football League's most senior female referees, Sasa Ihringova.
QPR's manager, Neil Warnock also features in the series to mentor a young QPR fan who joins him and his team amidst talk of possible point deductions by the FA, when the future of QPR's promotion into the Premier League looked uncertain.
Clare McDougall, npower's head of education and community, said: "What's Your Goal offered young people fantastic one-in-a-lifetime experiences that allowed them to get stuck in with the professionals and learn the ropes first hand, so we weren’t surprised by the overwhelming response we got from parents and their children across the UK.
"As not everyone could win the mentoring days, we worked with schools and parents to offer lesson plans and content that was designed to educate youngsters about the endless possibilities in the football industry, inspiring them to think about their future careers by looking at what they enjoy and thinking about potential opportunities.
"The TV show will help to spread npower’s What’s Your Goal message even further and we look forward to seeing npower's 'What’s Your Goal' winners as they make their TV debuts on screen, showing the world how ambitious and talented our teenagers are and hopefully encouraging others to start thinking about what their goal is."
The series captures the moments that six children from around the UK discover they are handpicked as winners of the npower What's Your Goal competition, to be mentored by some of the brightest and best in the football industry.
Viewers will follow the journeys of the young winners as they work side-by-side with their mentors, getting their hands dirty and mucking in with the professionals before being set a challenge relating to the day-to-day workings of the role.
Npower's 'What’s Your Goal' is a football-based initiative launched as part of npower's title sponsorship of the npower Football League. It was designed to inspire young people aged 12-16 to think about their future careers by showcasing the different roles available behind the scenes of football clubs up and down the UK.
Sky currently holds the broadcasting rights for the npower Football League and teamed up with npower, commissioning production company North One to capture the action. The shows are voiced by Sky presenter Ben Shepherd, who also features in the final episode which airs in September.
Along with Sky Sports presenter Dave Jones and long time Sky Sports TV producer Billy McGinty, the 'What's Your Goal' winners also spend time with Ipswich Town's business manager, an Action Images sports photographer and one of the npower Football League's most senior female referees, Sasa Ihringova.
QPR's manager, Neil Warnock also features in the series to mentor a young QPR fan who joins him and his team amidst talk of possible point deductions by the FA, when the future of QPR's promotion into the Premier League looked uncertain.
Clare McDougall, npower's head of education and community, said: "What's Your Goal offered young people fantastic one-in-a-lifetime experiences that allowed them to get stuck in with the professionals and learn the ropes first hand, so we weren’t surprised by the overwhelming response we got from parents and their children across the UK.
"As not everyone could win the mentoring days, we worked with schools and parents to offer lesson plans and content that was designed to educate youngsters about the endless possibilities in the football industry, inspiring them to think about their future careers by looking at what they enjoy and thinking about potential opportunities.
"The TV show will help to spread npower’s What’s Your Goal message even further and we look forward to seeing npower's 'What’s Your Goal' winners as they make their TV debuts on screen, showing the world how ambitious and talented our teenagers are and hopefully encouraging others to start thinking about what their goal is."
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