Sunday, 3 April 2011
Friday, 1 January 2010
Friday, 18 December 2009
Thomson staff star in new 'Built with you in mind' advert
In a similar vein to last year’s award winning ‘Beach Day’ and ‘Night-time’ TV commercials, Thomson’s new ad uses the backdrop of Thomson’s Sensatori resort concept to tell the story of staff busily attending to the finer details and personal touches of people’s holidays, showing how Thomson staff go to extraordinary lengths to create the perfect experience for people to enjoy when travelling with the holiday company.
The difference this time round is that the majority of the staff seen in the ad are real staff who’ve been recognised by their colleagues for the care and attention they give to our customers.
“For the advert, we asked every line manager in each department to recommend a member of staff they felt had delivered outstanding customer service,” said Rebecca Edwards, Senior Marketing Manager, Thomson. “From the hundreds of nominations that were received, a shortlist was drawn up of those employees who had gone the extra mile to feature in the TV advert.“
A total of eight Thomson employees from across the country will feature in the new ad. These are: Katie Windsor, a Cabin Crew Ambassador from Yorkshire; Mary Beth Johnson, a Retail agent from Newcastle; Donna Wells, Customer Services, Northants; Alison Porter, Cabin Crew Customer Experience Manager, Glasgow; Gemma Bowe, Agent Support Team Leader, Coventry; Charlotte Leany, Assistant Manager Retail, Chelmsford; Lindsay Baldry, Customer Services, Luton; and Delia Read, Cabin Crew Customer Experience Manager, Lincolnshire.
Concludes Rebecca: “Whilst we couldn’t feature everyone, it’s a fantastic opportunity to be able to highlight how our colleagues across the business do their utmost to ensure that our customers enjoy the very best of holidays.”
In addition to the thrilling experience of filming at one of the world’s most famous movie studios, the cast’s magical experience also saw them meet Daniel Radcliffe and the rest of the Harry Potter cast, who were filming Harry Potter and the Deathly HallowsTM next door.
The TV advertising campaign, created by Thomson in collaboration with creative agency Beattie McGuinness Bungay, centres on Thomson’s exclusive ‘Sensatori’ holidays; which are designed around sensory luxury and are the benchmark for the Thomson holiday experience. There are three Sensatori resorts (Crete, Mexico and new from next summer Tenerife) each with a unique appeal. The final images of the commercial were filmed over two days on location at the Gran Melia Palacio di Isora, which will become Sensatori, Tenerife from Summer 2010. The advert specifically dramatises the astonishing infinity pool, one of Europe’s longest, available at Thomson Sensatori Tenerife.
Thomson’s new TV commercial is set to air across terrestrial and satellite channels throughout the Festive period, with a 40" spot premiering on December 17 during Five News at 5.45 pm. The ad will air in this form across a variety of channels, including network spots during Coronation Street on Christmas Eve, as well as exposure during the network premier of ‘Happy Feet’ and the all new episode of ‘Poirot’ on Christmas Day. Satellite highlights include ITV2’s Xtra Factor on Christmas Day, Sky 1’s Noel’s Christmas Presents on December 21 and Channel 4’s ‘The Noughties: Review of the Decade’ on New Year’s Eve.
Editors' Notes
The Television advert used:
A pick and mix sand machine especially made for the advert
A real life size Jacuzzi
16 hand made snowflakes
Additional Extras including the man who played Mr Muscle and Jabba the Hutt’s accountant in Star Wars!
3 large boxes of sand and a sand castle
A 150m x 100m stage in Pinewood studios
Monday, 16 November 2009
Wednesday, 28 October 2009
Free Online Fitness Video Content Offered by Change 4 Life and ThinQ Fitness
As part of the Change4Life campaign to “eat well, move more and live longer,” ThinQ Fitness is providing a month’s free access to its range of online fitness videos to support the national Change4Life initiative. Available online at http://www.thinqfitness.com/, the videos are aimed at celebrating health for men, women and children to help impact the health related issues of obesity and heart disease linked with inactivity and poor diet.
Access to the family, age and gender focused workouts include a high BMI programme, together with strategies suggested by the recent government campaign, including inexpensive ways for families to exercise together and an ‘Eat Slim Lunchbox’ for parents.
With limited household budgets many families are unable to achieve improved health through local fitness services. Change 4 Life partnered with ThinQ Fitness earlier this year to address this by offering a professional exercise site, with inexpensive subscription fees, to families with limited cash or access to gym facilities.
The content aims to get families together for regular exercise and users can comment on how they are getting on by using the comments section at the bottom of the web page. There is also a section in the forum where children and families can get their Change4Life questions answered.
Lucy Case, Fitness Director at ThinQ Fitness comments; “The gym is fine for people who fit a certain health and financial criteria, but it doesn’t cater for the many who have limited budgets, special health requirements or specific exercise preferences. Our partnership with Change 4 Life offers an affordable alternative with workouts for those with high BMI, the elderly, children, teens and parents alike. ”
Change 4 Life are offering the free content as part of ThinQ Fitness channel, which offers online interactive fitness content and ‘one stop’ gym resources using the latest online video technology. Users can use their PCs or laptops or connect them to their TVs, to interact with workout presenters on sessions including fat loss, step, yoga, pilates, pre/post natal, and gym, holistic or dance.
The channel also allows interaction with other members and offers healthy lifestyle news and articles plus access to social networking features, giving users a single location for all their fitness needs.