In a similar vein to last year’s award winning ‘Beach Day’ and ‘Night-time’ TV commercials, Thomson’s new ad uses the backdrop of Thomson’s Sensatori resort concept to tell the story of staff busily attending to the finer details and personal touches of people’s holidays, showing how Thomson staff go to extraordinary lengths to create the perfect experience for people to enjoy when travelling with the holiday company.
The difference this time round is that the majority of the staff seen in the ad are real staff who’ve been recognised by their colleagues for the care and attention they give to our customers.
“For the advert, we asked every line manager in each department to recommend a member of staff they felt had delivered outstanding customer service,” said Rebecca Edwards, Senior Marketing Manager, Thomson. “From the hundreds of nominations that were received, a shortlist was drawn up of those employees who had gone the extra mile to feature in the TV advert.“
A total of eight Thomson employees from across the country will feature in the new ad. These are: Katie Windsor, a Cabin Crew Ambassador from Yorkshire; Mary Beth Johnson, a Retail agent from Newcastle; Donna Wells, Customer Services, Northants; Alison Porter, Cabin Crew Customer Experience Manager, Glasgow; Gemma Bowe, Agent Support Team Leader, Coventry; Charlotte Leany, Assistant Manager Retail, Chelmsford; Lindsay Baldry, Customer Services, Luton; and Delia Read, Cabin Crew Customer Experience Manager, Lincolnshire.
Concludes Rebecca: “Whilst we couldn’t feature everyone, it’s a fantastic opportunity to be able to highlight how our colleagues across the business do their utmost to ensure that our customers enjoy the very best of holidays.”
In addition to the thrilling experience of filming at one of the world’s most famous movie studios, the cast’s magical experience also saw them meet Daniel Radcliffe and the rest of the Harry Potter cast, who were filming Harry Potter and the Deathly HallowsTM next door.
The TV advertising campaign, created by Thomson in collaboration with creative agency Beattie McGuinness Bungay, centres on Thomson’s exclusive ‘Sensatori’ holidays; which are designed around sensory luxury and are the benchmark for the Thomson holiday experience. There are three Sensatori resorts (Crete, Mexico and new from next summer Tenerife) each with a unique appeal. The final images of the commercial were filmed over two days on location at the Gran Melia Palacio di Isora, which will become Sensatori, Tenerife from Summer 2010. The advert specifically dramatises the astonishing infinity pool, one of Europe’s longest, available at Thomson Sensatori Tenerife.
Thomson’s new TV commercial is set to air across terrestrial and satellite channels throughout the Festive period, with a 40" spot premiering on December 17 during Five News at 5.45 pm. The ad will air in this form across a variety of channels, including network spots during Coronation Street on Christmas Eve, as well as exposure during the network premier of ‘Happy Feet’ and the all new episode of ‘Poirot’ on Christmas Day. Satellite highlights include ITV2’s Xtra Factor on Christmas Day, Sky 1’s Noel’s Christmas Presents on December 21 and Channel 4’s ‘The Noughties: Review of the Decade’ on New Year’s Eve.
Editors' Notes
The Television advert used:
A pick and mix sand machine especially made for the advert
A real life size Jacuzzi
16 hand made snowflakes
Additional Extras including the man who played Mr Muscle and Jabba the Hutt’s accountant in Star Wars!
3 large boxes of sand and a sand castle
A 150m x 100m stage in Pinewood studios
Friday, 18 December 2009
Thomson staff star in new 'Built with you in mind' advert
When you think of Pinewood Studios, the names of James Bond, Harry Potter and Obi Wan Kenobi may well spring to mind. Well, from December 17 2009, you can add a lucky group of Thomson holidays staff from all over the business to that list! Colleagues from departments including retail, overseas, airline and customer services spent three days at the world renowned film studio filming Thomson’s all-new ‘Built With You In Mind’ TV commercial after being nominated for the great customer service they provide.
Monday, 16 November 2009
Wednesday, 28 October 2009
Free Online Fitness Video Content Offered by Change 4 Life and ThinQ Fitness
ThinQ Fitness, the digital TV content company, and The Department of Health’s Change4Life movement, today announce the offer of a free month of online fitness videos to promote family health.
As part of the Change4Life campaign to “eat well, move more and live longer,” ThinQ Fitness is providing a month’s free access to its range of online fitness videos to support the national Change4Life initiative. Available online at http://www.thinqfitness.com/, the videos are aimed at celebrating health for men, women and children to help impact the health related issues of obesity and heart disease linked with inactivity and poor diet.
Access to the family, age and gender focused workouts include a high BMI programme, together with strategies suggested by the recent government campaign, including inexpensive ways for families to exercise together and an ‘Eat Slim Lunchbox’ for parents.
With limited household budgets many families are unable to achieve improved health through local fitness services. Change 4 Life partnered with ThinQ Fitness earlier this year to address this by offering a professional exercise site, with inexpensive subscription fees, to families with limited cash or access to gym facilities.
The content aims to get families together for regular exercise and users can comment on how they are getting on by using the comments section at the bottom of the web page. There is also a section in the forum where children and families can get their Change4Life questions answered.
Lucy Case, Fitness Director at ThinQ Fitness comments; “The gym is fine for people who fit a certain health and financial criteria, but it doesn’t cater for the many who have limited budgets, special health requirements or specific exercise preferences. Our partnership with Change 4 Life offers an affordable alternative with workouts for those with high BMI, the elderly, children, teens and parents alike. ”
Change 4 Life are offering the free content as part of ThinQ Fitness channel, which offers online interactive fitness content and ‘one stop’ gym resources using the latest online video technology. Users can use their PCs or laptops or connect them to their TVs, to interact with workout presenters on sessions including fat loss, step, yoga, pilates, pre/post natal, and gym, holistic or dance.
The channel also allows interaction with other members and offers healthy lifestyle news and articles plus access to social networking features, giving users a single location for all their fitness needs.
As part of the Change4Life campaign to “eat well, move more and live longer,” ThinQ Fitness is providing a month’s free access to its range of online fitness videos to support the national Change4Life initiative. Available online at http://www.thinqfitness.com/, the videos are aimed at celebrating health for men, women and children to help impact the health related issues of obesity and heart disease linked with inactivity and poor diet.
Access to the family, age and gender focused workouts include a high BMI programme, together with strategies suggested by the recent government campaign, including inexpensive ways for families to exercise together and an ‘Eat Slim Lunchbox’ for parents.
With limited household budgets many families are unable to achieve improved health through local fitness services. Change 4 Life partnered with ThinQ Fitness earlier this year to address this by offering a professional exercise site, with inexpensive subscription fees, to families with limited cash or access to gym facilities.
The content aims to get families together for regular exercise and users can comment on how they are getting on by using the comments section at the bottom of the web page. There is also a section in the forum where children and families can get their Change4Life questions answered.
Lucy Case, Fitness Director at ThinQ Fitness comments; “The gym is fine for people who fit a certain health and financial criteria, but it doesn’t cater for the many who have limited budgets, special health requirements or specific exercise preferences. Our partnership with Change 4 Life offers an affordable alternative with workouts for those with high BMI, the elderly, children, teens and parents alike. ”
Change 4 Life are offering the free content as part of ThinQ Fitness channel, which offers online interactive fitness content and ‘one stop’ gym resources using the latest online video technology. Users can use their PCs or laptops or connect them to their TVs, to interact with workout presenters on sessions including fat loss, step, yoga, pilates, pre/post natal, and gym, holistic or dance.
The channel also allows interaction with other members and offers healthy lifestyle news and articles plus access to social networking features, giving users a single location for all their fitness needs.
Friday, 9 October 2009
Tuesday, 11 August 2009
Wednesday, 5 August 2009
StartinTV.com launches countrywide competition to find best new TV ideas - kit and b roll available
StartinTV.com is calling on undiscovered TV talent across the UK to join forces and enter their film/TV ideas in a competition on Facebook, as part of a major drive to find the next generation of creative programme-makers.
The competition is backed by the National Film and Television School (NFTS), Staffordshire University, and Screenhouse Training which are offering the winners short courses and master classes ranging from Final Cut Pro editing, to Single-Camera direction and Presenting. The courses are led by industry experts, including the award-winning director David G Croft, head of television at the National Film and Television School, StartinTV Managing Director David Wheeler and BAFTA winning Director Patrick Titley.
‘We know there’s a wealth of new TV talent out there, with untapped ideas, and the ability to create great productions, who are struggling to get their foot in the door of the film and television industry, says David Wheeler.
‘At the same time, the fall in advertising revenues and growth of digital channels puts even greater pressure on commissioners to track down exciting content at a realistic cost – if they are to grow audiences and market share. To achieve this, we need to find more ways to bring the two together.’
StartinTV.com provides help to TV production companies and networks to find skilled, competent and talented people through its free online search service, and will be providing expert guidance on how to create a professional Programme Treatment.
Talented people often work in isolation. That’s why the StartinTV.com competition will use the advantages of social networking on Facebook to bring talented individuals together, and for the first time get them to collaborate with other talented people in their region to develop ideas and create compelling sizzle tapes that will get their talents noticed.
“Ideas are crucial in getting your first foot in the door which is the toughest part of getting into TV” says Grant Mansfield, managing director and chairman of RDF Television. “If you assume that everybody that comes along for an interview is clever then the difference that will give someone the edge is having loads of ideas. It gives them an instant head start.”
It's an excellent idea which addresses an important issue in the TV industry. People making programmes need to be aware of the huge resource of talent waiting to get into the industry. It has long been missing out on this unknown talent. Now it no longer has to be about who you know rather than what you know. The site will be of huge benefit to the industry and the viewer. StartinTV, means they are able to select talented new people with the skills they need.
The competition is being judged by David G Croft of the NFTS, David Wheeler, producer/director and StartinTV Managing Director, and Trevor Hill, industry leader and former asst. head of network programmes, BBC Manchester.
The deadline for competition entries is 9th September 2009. The winning entries will be announced at a screening led by leading figures from TV at the British Film Institute on London’s South Bank in September 2009.
(Ends)
To set up an interview with David Wheeler, Managing Director of StartinTV.com, Zilpah Hartley, Georgina Burnett or Trevor Hill, please contact David Wheeler at StartinTV.com 01428 722468 m: 07850 771108 e: DavidHwheeler@btinternet.com
Notes to editors
A three minute news package about the Facebook competition will shortly be available by email, online, and DVD, for editors, to accompany the story.
How to enter:
1. Register on the StartinTV pages on Facebook. (facebook/com/StartinTV). StartinTV currently has regional groups at London, Manchester, Birmingham, Devon, Cornwall, Taunton, West Midlands , Liverpool, Bristol, Dorset, Gloucestershire and North West - with more coming on stream all the time..
2. Gather your talented crew and start developing your idea.
3. See the proposal writing techniques/rules on StartinTV.com/news and email your entry in to competition@StartinTV.com
4. If you have a taster video, send it in to: StartinTV, P.O. Box 891, Cheltenham, GL50 2WT
About StartinTV.com
The www.StartinTV.com website offers expert help and advice to newcomers to the television and film industries.
Since 2001, StartinTV.com has helped talented people across the UK to start their television or film careers. Founded by David Wheeler and a leading TV Presenter, StartinTV matches television producers like BBC TV, ITV, Channel 4 and MTV with exciting new talent. It has also expanded its roster to include Camera Operators, Researchers, Scriptwriters, Sound and Lighting Technicians, Editors and Presenters who are launching their careers in the film and television industry.
The Judges
David Wheeler is a BBC trained Producer/Director with over 20 years experience in the industry, David is a Film Production Lecturer at Staffordshire University. He has also judged Broadcast Talent awards, IVCA awards, Assisted with Princes Trust Film-makers.
David G. Croft has directed and produced some of the most well known entertainment programmes on network television over the past 25 years. He is highly experienced in Studio and Outside Broadcast multi-camera directing of both live and recorded programmes and has directed and produced single camera documentaries. His credits include Live Aid (BAFTA winner), Crystal Maze (BAFTA Nominated), Shooting Stars (SILVER ROSE of MONTREAUX winner), Top of The Pops, Wogan
Trevor Hill was a key player in searching for new talent in the past, and was responsible for starting the careers of Judith Chalmers, Geoffrey Wheeler, Ben Kingsley, Tony Warren, Robert Powell and Billie Whitelaw to name a few. He understands the importance of finding good talent and giving them a chance.
The competition is backed by the National Film and Television School (NFTS), Staffordshire University, and Screenhouse Training which are offering the winners short courses and master classes ranging from Final Cut Pro editing, to Single-Camera direction and Presenting. The courses are led by industry experts, including the award-winning director David G Croft, head of television at the National Film and Television School, StartinTV Managing Director David Wheeler and BAFTA winning Director Patrick Titley.
‘We know there’s a wealth of new TV talent out there, with untapped ideas, and the ability to create great productions, who are struggling to get their foot in the door of the film and television industry, says David Wheeler.
‘At the same time, the fall in advertising revenues and growth of digital channels puts even greater pressure on commissioners to track down exciting content at a realistic cost – if they are to grow audiences and market share. To achieve this, we need to find more ways to bring the two together.’
StartinTV.com provides help to TV production companies and networks to find skilled, competent and talented people through its free online search service, and will be providing expert guidance on how to create a professional Programme Treatment.
Talented people often work in isolation. That’s why the StartinTV.com competition will use the advantages of social networking on Facebook to bring talented individuals together, and for the first time get them to collaborate with other talented people in their region to develop ideas and create compelling sizzle tapes that will get their talents noticed.
“Ideas are crucial in getting your first foot in the door which is the toughest part of getting into TV” says Grant Mansfield, managing director and chairman of RDF Television. “If you assume that everybody that comes along for an interview is clever then the difference that will give someone the edge is having loads of ideas. It gives them an instant head start.”
It's an excellent idea which addresses an important issue in the TV industry. People making programmes need to be aware of the huge resource of talent waiting to get into the industry. It has long been missing out on this unknown talent. Now it no longer has to be about who you know rather than what you know. The site will be of huge benefit to the industry and the viewer. StartinTV, means they are able to select talented new people with the skills they need.
The competition is being judged by David G Croft of the NFTS, David Wheeler, producer/director and StartinTV Managing Director, and Trevor Hill, industry leader and former asst. head of network programmes, BBC Manchester.
The deadline for competition entries is 9th September 2009. The winning entries will be announced at a screening led by leading figures from TV at the British Film Institute on London’s South Bank in September 2009.
(Ends)
To set up an interview with David Wheeler, Managing Director of StartinTV.com, Zilpah Hartley, Georgina Burnett or Trevor Hill, please contact David Wheeler at StartinTV.com 01428 722468 m: 07850 771108 e: DavidHwheeler@btinternet.com
Notes to editors
A three minute news package about the Facebook competition will shortly be available by email, online, and DVD, for editors, to accompany the story.
How to enter:
1. Register on the StartinTV pages on Facebook. (facebook/com/StartinTV). StartinTV currently has regional groups at London, Manchester, Birmingham, Devon, Cornwall, Taunton, West Midlands , Liverpool, Bristol, Dorset, Gloucestershire and North West - with more coming on stream all the time..
2. Gather your talented crew and start developing your idea.
3. See the proposal writing techniques/rules on StartinTV.com/news and email your entry in to competition@StartinTV.com
4. If you have a taster video, send it in to: StartinTV, P.O. Box 891, Cheltenham, GL50 2WT
About StartinTV.com
The www.StartinTV.com website offers expert help and advice to newcomers to the television and film industries.
Since 2001, StartinTV.com has helped talented people across the UK to start their television or film careers. Founded by David Wheeler and a leading TV Presenter, StartinTV matches television producers like BBC TV, ITV, Channel 4 and MTV with exciting new talent. It has also expanded its roster to include Camera Operators, Researchers, Scriptwriters, Sound and Lighting Technicians, Editors and Presenters who are launching their careers in the film and television industry.
The Judges
David Wheeler is a BBC trained Producer/Director with over 20 years experience in the industry, David is a Film Production Lecturer at Staffordshire University. He has also judged Broadcast Talent awards, IVCA awards, Assisted with Princes Trust Film-makers.
David G. Croft has directed and produced some of the most well known entertainment programmes on network television over the past 25 years. He is highly experienced in Studio and Outside Broadcast multi-camera directing of both live and recorded programmes and has directed and produced single camera documentaries. His credits include Live Aid (BAFTA winner), Crystal Maze (BAFTA Nominated), Shooting Stars (SILVER ROSE of MONTREAUX winner), Top of The Pops, Wogan
Trevor Hill was a key player in searching for new talent in the past, and was responsible for starting the careers of Judith Chalmers, Geoffrey Wheeler, Ben Kingsley, Tony Warren, Robert Powell and Billie Whitelaw to name a few. He understands the importance of finding good talent and giving them a chance.
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